Flagship Founders

Insights

Molly Rowlandson
Sep 2024

The Maritime Tech M&A Wave: Accelerating Innovation Through Acquisitions

The maritime industry is experiencing a surge in merger and acquisition (M&A) activity, particularly in the maritime-tech sector. This trend is driven not only by the market conditions and tech consolidations but interestingly by the increasing demand for advanced technological software solutions from shipping companies, who are seeking to modernise their operations and stay competitive in a rapidly evolving market.

The Rise of Maritime Tech M&A

Incumbent solution players are making a play to catch up with digital disruptors (maritime-tech startups) increasingly turning to M&A as a strategic tool to rapidly acquire technological capabilities and expand their market presence.

A prime example of this trend is Lloyd's Register's recent acquisition of Ocean Technologies Group (OTG). This deal underscores the growing demand for sophisticated training platforms as companies adopt complex systems that require skilled personnel. The acquisition allows Lloyd's Register to enhance and grow its digital portfolio and strengthen its position in the maritime technology sector.

A Growing Trend

The OTG acquisition is not an isolated incident. According to data from theDOCK, there has been a steady increase in maritime tech exits over the past few years. TheDOCK reported a surge in acquisitions in 2021, with 54 deals, maintaining steady growth through 2023, highlighting continued technological adoption.

This trend establishes that the maritime technology sector is capable of generating profitable exits within its emerging ecosystem. This is important because in the past, there were much less M&As in maritime-tech, as theDOCK data tells us, and this represents the evolution and growth in this sector.

Some notable examples of solution providers acquiring maritime tech companies to stay ahead in the game:

  1. ZeroNorth expanding their portfolio by merging with  Alpha Ori Technologies (2023) acquiring Euronavs platform ( 2023) and Propulsion Dynamics Inc (2022), boosting fuel and efficiency optimisation options across the global shipping fleet
  2. Kpler acquiring MarineTraffic and FleetMon for maritime sector expansion in 2023
  3. Danalec acquiring KYMA (2022) and a Nautilus labs (2023) 

Private Equity's Growing Interest

Additionally, the maritime tech sector is becoming increasingly more attractive for private equity firms, as they are recognising its profitability and growth potential. With the shipping industry's high earnings and return potential and fragmented nature of the maritime tech market, with many small players, presents opportunities for consolidation and efficiency gains. Regulatory pressures around decarbonization and digitalization are also fueling interest, as shipping companies seek technology solutions to meet new requirements, overall making it an attractive investment landscape for PEs. The OTG acquisition is also an example of a classic PE play. Oakley Capital's investment in Ocean Technologies Group in 2019, enabled them to consolidate multiple e-learning and software companies into a diversified maritime tech platform and ultimately made the company more attractive for LR to purchase. As PE firms inject capital and expertise into the sector, we can expect further consolidation and growth-oriented investments, reflecting the broader maturity of the maritime tech market and contributing to the surge in M&A activity.

The Ripple Effect

The increasing frequency of these acquisitions is having a positive impact on the entire maritime tech ecosystem:

  1. Accelerating Business Success: The M&A examples above demonstrate their effectiveness in driving business growth and therefore success.
  2. Attracting Investors: The successful exits provide proof that maritime tech can generate profitable acquisitions in our still young ecosystem. This is attracting more investors to fund startups and scaleups, increasing their confidence of ROI in the market.
  3. Global Recognition: High-profile acquisitions draw international attention, attracting talent from outside the traditional maritime sphere.
  4. Fostering Innovation: The M&A trend serves as an incentive for entrepreneurs to start maritime technology companies, boosting innovation across the industry.

The Road Ahead

As the maritime industry embraces digitalisation, we can expect the M&A trend to persist. Established shipping companies are partnering with agile tech startups, accelerating innovation and adoption of new technologies. This trend allows solution players to stay competitive by acquiring startups that are developing cutting-edge capabilities. The maritime tech M&A wave is not just about individual transactions; it's about building a more robust, innovative, and globally recognized maritime technology ecosystem. As this trend continues, it promises an acceleration of the digital transformation to one of the world's oldest industries. There is alot to look forward to.